In the fast-paced digital world, a website is often the first impression a business or organization makes. It's not just about aesthetics; a truly effective website needs to be technically sound, user-friendly, and optimized for search engines. We've conducted numerous website analyses across various projects, and while each site has its unique characteristics, several recurring problems consistently emerge.
This article summarizes key findings from our analyses, which covered a wide range of websites across diverse industries. Our goal is to highlight common pitfalls and offer concrete advice for creating even better digital experiences.